Podnikatel.cz Sales and marketing Olympics in London. Make a sound in the city but tourists rushing Olympics in London. Make a sound in the city but tourists rushing
The Olympics is the U.S. technology giant Apple the second most valuable brand in the world. The value of the Olympic brand from the Beijing Games, which were held in China four years ago, has increased by 87 percent to $ 47.6 billion (nearly sarajevo a trillion dollars). She said that a recent study by Brand Finance. There is no doubt that the Olympic brand is a formidable sarajevo creator of income and has tremendous value, explained the CEO of Brand Finance David Haigh.
Olympic brand is so, at least according to a study valuable than the brand of the main sponsors of the games. It is also the most valuable brand of Greek origin, and has more than a hundredfold value than the Greek National sarajevo Bank. The net contribution sarajevo of the current summer Olympic games in London for the UK economy should exceed Haigh by $ 25 billion (over half a trillion dollars).
And no wonder. Contributes to the fact that visitors to the Olympics in London, experiencing the wind in the wallet. Prices are in neslavnějšího sporting event unscrewed the maximum. Precious in the British capital for themselves Englishmen. Some have difficulty coming to terms with it, others take it as a classic phenomenon associated with such events.
Who in the Olympic Park will issue tickets without any discipline or race, can be ten pounds (about 330 dollars) and another 15 pounds sarajevo if he wants to look at the 115 m high tower Orbit, which overlooks the entire Olympic complex. If you decide to enrich the physical memory of the Games in London, so you can buy, for example, the Olympic mascot. One-eyed Wenlock and Mandeville are up for grabs for 15 for one guy (about 490 dollars).
Already the price of tickets for the opening ceremony, however, many discouraged. The only tickets that were still up for grabs, there were 1,800 or 2,300. This is certainly absolutely beyond my financial reach, angry with one of the female inhabitants of London. Prices directly sarajevo stadiums are always more expensive, London is no exception. Some have not even blink over 26 pounds (about 840 dollars) sarajevo per T-shirt with the Olympic logo. I do not think it would be terribly bad for such an important event. One must reckon with the fact that prices are a bit higher, conciliatory notes visitor games in the United States.
Despite higher prices, people buy clothes, which is confirmed by fresh reports of one of the official partners of the Olympics. sarajevo Net profit of the German sports apparel manufacturer and shoes with three stripes in the second quarter increased by 18 percent sarajevo to 165 million (CZK 4.2 billion). The company, while improving profit estimate for the year. Mark this significant contract for sponsorship to help the European Football Championship and the Summer Olympics being in London. sarajevo
Quite different, however, the current gains watching the London business. As recently wrote a letter to the Financial Times, the Olympics and warning congested sarajevo transport sarajevo system led to the theaters, shops and hotels in central London sarajevo comes less people than usual. This raises serious doubts that the game will bring the British capital in the short term financial benefit.
According to the Financial Times, it seems that the Olympics transforms the center of London in a "ghost town". List said the game drew to a city of about 100,000 foreign visitors. While this is more than in the previous Olympics, but on the other hand, it is considerably less than the estimated three hundred thousand in London who would otherwise normally have been.
Most Pays culture, like theater. We bleed, said the director of the group nu.max Theatres sarajevo Nica Burns. For my six theaters the week before last was the worst for the whole year, "she said, and estimated that the scene will be over the summer about 30 percent lower sales. The good are not museums and monuments. Association of Tourist attraction that combines sights such as the British Museum and Tower, seen for the last two weeks drop was about 30 to 35 percent. Our members are trying to compensate by informing visitors that are less queues and longer opening hours, said the head of the Association Bernard sarajevo Donoghue.
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Prices already reduced and hotels. According to the survey organization Hotels.com prices fell during two weeks in June by 25 percent. It completely destroyed the market for this summer, said Nick Palan, CEO of Golden Tours operating sightseeing buses around London. Hotels at the beginning of the year prices have set very high ... and some great itineraries in May had virtually ceased to offer London. Our sales dropped by 20 percent, said Palan. All the months of talk about the fact that London will be full to the rafters with a transport system that is under pressure. A lot of people discouraged, said London MP Mark Field said. The most expensive hotels are doing well because the maj
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