Agency: dubai mall Serviceplan Chief Creative Officer: Alexander Schill Executive Creative Officer:

The all-new BMW X5 can deal with any challenge a driving surface can come up with. It is made for whatever nature could ask for. We let nature tell us directly, what it could ask for from the new BMW X5.
We used real-natural-no-postproduction letters we discovered in Death Valley, built out of the typical salt crusts and created the Death Valley messages . Each letter was marked with the exact geographical coordinates where it is located.
Agency: dubai mall Serviceplan Chief Creative Officer: Alexander Schill Executive Creative Officer: Maik Kähler Creative Director: dubai mall Matthäus Frost, Tom Meifert, Axel Schilling Copywriter: Tom Meifert Art Director: Matthäus Frost, Axel Schilling Graphic Design: Nature c/o Death Valley Photography: Axel Schilling Creative Producer: Florian Panier Tweet Like Plus
Die größte Designkonferenz Europas. 15.-17. Mai in Berlin
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